Terms like “revenge travel” and “delayed search” are being thrown around as the tourism industry recovers.

And as online and offline travel companies report profits for the first quarter of 2022, the rate of recovery is obvious.

Research by Quantum metrics helps to build a picture of what is happening in the sector.

Conversion rates, for example, are constantly increasing, with weekly rates increasing by 36% between January last year and March this year.

Meanwhile, the cart abandonment rate is declining as consumers move from thinking about booking to actually making a reservation.

Quantum Metrics says: “Despite inflation and rising gas prices in the first quarter, we are seeing a significant decline in the price of abandoned carts in the United States after we reach the beginning of March.

In the United Kingdom, the abandonment rate has also improved, but remains 42% higher than in 2021, probably due to nervousness over rising prices and the war in Ukraine.

The survey shows that 65% had travel canceled due to the pandemic, 40% booked again in the first few months of 2022, and another 34% plan to do so soon.

The average values ​​of wheelchairs reflect the desire to invest in travel and have been steadily increasing since December 2021.

The average prices of strollers in the US and the UK have risen by 26% in the last four months, although consumers are still in demand.

More than half of consumers (56%) say that finding the best price is the number one factor, and 51% are looking for two to three sites to shop.

Consumers are also looking for other ways, such as buying now, paying later and paying plans, as well as loyalty points to help allocate costs.

Mobile trends are also highlighted in the survey, with more than 50% using their devices to research and / or purchase travel, up to more than 75% using them for travel management or customer service.

However, provisions through desktop computers remain higher than those on mobile devices, with a 24% increase in desktop sales in the first quarter of 2022.

Quantum Metric data is based on aggregated information on browsing travel sites and applications collected from January 2020 to March 2022, while survey responses came from 3,400 users, evenly divided between the UK and the US

https://www.phocuswire.com/conversion-up-abandoned-carts-down-as-travel-recovers

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