Market research firm Counterpoint recently released its report on the best-selling smartphone models for the first quarter of 2024. This list sheds light on the ongoing rivalry between tech giants Apple and Samsung.

Apple emerged victorious in the first quarter of 2024, with the iPhone 15 Pro Max taking the coveted top spot. This marks a change from last year’s Q1, where the standard iPhone 14 reigned supreme. This upgrade in user preferences suggests that the iPhone 15 Pro Max’s features are resonating strongly with buyers.

Apple takes the lead: iPhone 15 Pro Max tops the bestseller list in the first quarter of 2024

Further strengthening Apple’s position, the iPhone 15 and iPhone 15 Pro secured second and third place respectively. This dominance is evident compared to 2023, where the iPhone 14 Pro Max held the second position.

Samsung makes its first appearance on the list with the Galaxy S24 Ultra in fifth place. This flagship phone offers a compelling alternative for Android users looking for a high-end experience. Interestingly, the brand also secures the sixth and seventh positions with the mid-range Galaxy A15 5G and Galaxy A54 5G, demonstrating its strategy to cater to budget buyers.

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It’s worth noting a subtle change in Apple’s lineup compared to the first quarter of 2023. Last year, the iPhone 14 Plus ranked seventh. This year, it has been replaced by the iPhone 15 Plus in eighth place. This indicates a potential shift in consumer preferences across Apple’s product line. Samsung took advantage of this gap by placing the Galaxy A54 in the vacated seventh position. Rounding out the list are Samsung’s Galaxy S24 and Galaxy A34 in ninth and tenth place respectively.

A closer look at the distribution reveals a fiercely competitive environment. With five models each, Apple and Samsung dominate the bestseller list. However, a deeper analysis of the ranking points to Apple’s dominance in terms of sales figures for both Q1 2023 and Q1 2024. This dominance can be attributed to a combination of factors such as brand loyalty, innovative features in the iPhone 15 series or effective marketing strategies.

This report highlights the ever-evolving smartphone market where brands are constantly striving to offer compelling products that meet diverse consumer needs. Whether you’re an Apple loyalist or an Android enthusiast, the variety of options ensures there’s a perfect phone for everyone. Let us know in the comments below which model on this list piques your interest the most!

iPhone 15 Pro Max Takes the Lead as Best-selling Smartphone in Q1 2024