The era of Netflix, supported by advertising, may begin in October this year, according to an expired note from the company.

Soon decline in subscribers and a sharp drop in the share price forced the company to reveal that it plans to give consumers the opportunity to subsidize their monthly bill with advertising breaks.

Initially, the company’s top management told shareholders that the transition would take place in the next few years. However, an internal note shared with New York Times talks about plans to launch in the “last three months of the year”.

The company is looking to justify the move – which is somewhat at odds with Netflix’s original ethos – by pointing out that competitors have done the same to give customers more options.

“Every major streaming company, with the exception of Apple, has or has announced an ad-supported service,” said a note shared with the NYT from two separate sources. “For good reason, people want lower-priced options.”

It says both Hulu and HBO Max (US streaming services) have managed to “support strong brands while offering ad-supported service,” so there’s no reason Netflix can’t do the same.

A spokesman for Netflix reiterated what the company had originally said, saying “we are researching an ad-supported plan for those who might be interested, but we will still have ad-free plans.”

Elsewhere, the leak reiterated a plan to reduce password-sharing practices by offering cheap membership with add-ons to those who may be using friends and family login.

Would you consider accepting ads that interrupt your favorite Netflix broadcasts to save a few pounds at a time when the cost of living is rising? Or will you never go back to stopping trading? Let us know @trustedreviews on Twitter.

Netflix ads invasion could arrive much sooner than you think

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