The population in retail destinations in the United Kingdom decreased again in April 2022, falling to -15.9%, from a decline of -15.3% in March 2022, according to the latest data from Springboard.

It says the month was “saved” from Easter in the second week, when the number of visitors increased by + 9.1% over the previous week, compared to a decline from week to week in the other three weeks, which is an average -1.1%.

Despite the lack of a noticeable boost from visitors in April, the Springboard Center sales tracking tool found that sales in physical stores remained positive in April, with increases from 2019 in a number of key retail categories; department stores (+ 9.7%),
food and beverages (+ 5.9%), fashion (+ 3.7%), health and beauty (+ 2.5%) and jewelry (+ 16.7%).

Diane Verle, director of insights, said: “It seems that while consumer activity in shops and destinations is not returning to pre-pandemic levels, those consumers who remain isolated from rising living costs are still spending, no doubt backed by the fact that many would not have been able to shop from the store since the pandemic began and have additional savings.

“The question of retail is whether the April result is a precursor to a contraction in retail consumer activity in the coming months as strong inflationary pressures begin to hit household budgets, which are expected to become much more important as we go through 2022. ”

Footfall drops again in April

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