Tell us a little more about Camwood and what you do
It was founded by Frank Foxall and Mike Welling 20 years ago and has a fantastic legacy, becoming one of the most popular people around Windows migration and application testing.
We are still very much recognized around the application package and application lifecycle management space. Obviously, you need to stay relevant and therefore constantly innovate to make sure that your customers and your partners continue to use the technology we have built.
We have created some tools that continue to perform compatibility testing, discovery, application packaging, but we have also built in some automation technology that is much easier to touch from the customer’s point of view and takes the average time to build an application. by about 70 percent.
So this really reduces the speed with which customers can update their apps and make sure they have the latest versions in the end-user population. Then we also recently started implementing a tool that manages Microsoft’s evergreen process, so we’re looking at how to make sure all security and system updates are up to date.
From our point of view, this allows customers to make sure, through automation, that they are constantly and constantly maintaining updates that come out as part of the evergreen process.
We have also integrated into this application management process. You receive security and system updates through Infinity, which is incubated by Camwood, and then we make sure that the packages that the end user and endpoints require are up-to-date and relevant, which obviously stimulates the user experience but also supports the security application because you are on the latest versions of the control process.
So this is the legacy and where we are going and what we are doing now. With the recent announcement that Windows 10 is coming to an end, I think in October 2025 we have already built a SaaS-based standby tool for Windows 11 that will go and discover all the hardware compatibility requirements. With the new chipset and Windows 11, many devices currently deployed with Windows 10 will need to be upgraded. They automatically detect some of the compliance and compatibility requirements, but then we can also, due to our experience and expertise, layer part of the application layer to it to see compatibility.
We give people the opportunity to start planning what their device’s refresh looks like and what the state of their application should look like, while people think of switching to Windows 11.
In the last 12 months, we have been able to move successfully from being a predominantly project-based organization, where we have built some application lifecycle-driven services to where we are now, where we can actually manage and manage client environments and make sure that they are compatible, up-to-date and protected on an ongoing operational basis.
How is Camwood coming to market?
We can sell directly to end customers. But we also work through some of the larger value-added distributors and SMEs on the market, as they usually do not have the expertise on the state of the art that we have built over the years. So we are largely a pillar and technology partner of some of these organizations to help them maintain their compliance and service levels around application errors, application readiness, and application management.
What’s on the horizon for Camwood?
We’ll start looking at the modern workplace like your virtual desktops, managed services, co-management of Microsoft with Intune and SCCM (System Center Configuration Manager), and then we’ll really manage the evergreen process.
With the Evergreen process, 70% of CIOs say they are struggling to implement Evergreen processes. Although we’re used to the iPhone, where we get system updates and it’s just a seamless process, at the corporate level, when you have many different devices in many places, potentially using different applications and operating systems, this process doesn’t work as well as the organization would. wanted.
So within Infinity you can manage the Evergreen process, and we see that it’s very integrated with our application lifecycle monitoring capabilities with modern orchestration in the workplace to really be the next phase of Camwood’s growth.
How does Camwood work with public cloud service providers?
We have a partnership with AWS. So we can also migrate applications and workloads to their workspaces. In addition, we are a very strong partner of Microsoft. We try to make sure that we focus on the areas in which we know we are experts, instead of trying to be everything to everyone. This means that we have just scratched the surface of what we can do around automated application management. The next three to five years will be really exciting, because we need to constantly rediscover and innovate and stay relevant to the market.
How did you move from a big retailer like SCC and Six Degrees to a supplier like Camwood?
From a personal point of view, joining someone who owns some intellectual property and some assets is not really different from other organizations that do the same thing but just work as a trader. So for me it’s not a very different market or environment.
Honestly, this is probably the most exciting I’ve been for a long time, because we have so many opportunities and so many opportunities. This means that we have more control over our future, our road map and our path to the market.
How has the Covid pandemic changed the Camwood market?
Our partners and customers have obviously started to move workloads to the cloud because they had to influence remote work in a controlled and well-managed way. So the organizations did that, but then the part that was left behind was the state of the application and the functional user experience and the security of the applications moving to this new work model. As we now emerge from the pandemic, people see it as a hybrid way of working and there is a real focus on keeping applications up to date, relevant and well controlled and well managed, because this model is already here to stay – for sure for the next few years, I think.