2022 is and many NFT projects are launched every day. But it is difficult to know which of them will remain popular after their fall.

Many of them release NFT-proof photos (PFP) – think of them as NFT with images – without a utility attached. And there is no clear plan for the owners of what value they can bring to them other than trade.

It may be easy for project managers to team up with an artist and give up some NFTs, but they will need more technical skills to create their own token and create a management mechanism.

Here’s where Collaboration: Create is coming. The startup is building a set of tools to make it easier for Web3 developers to quickly build some of these solutions.

At its core, the Co: Create protocol provides easy and programmable templates for four critical components of an NFT project: the NFT digging mechanism, its own utility token and management token, DAO, and treasury.

Chris Dixon, general partner at a16z Crypto, has been equated own tokens of NFT projects with websites in the web2 era last year.

You can think of Co: Create as something similar to what Squarespace is for traditional websites, or what Webflow is for codeless applications – and it only cares about the backend for an NFT project.

To make this product, Co: Create and its owner Gesso Labs have raised $ 25 million, led by a16z Crypto, with other partners in the funding circle, such as Packy McCormick’s Not Boring Capital and Amy Wu.

The need for a native token

Bored Ape Yacht Club (BAYC) is one of NFT’s most valuable projects. But there are only 10,000 monkeys, so only a select number of people can be part of this community. To expand his community beyond that, the project’s owner, Yuga Labs, has launched a native token named ApeCoin in March.

While Yuga Labs’ millions of dollars in funding have allowed her to build her own solutions, Co: Create believes her toolkit can make this possible for anyone.

In an interview with TNW, its founder, Tara Fung, said local tokens could help the project involve more people in the community who may not own their NFT:

The idea to create this toolkit was born when we talked about solutions for a specific NFT project. This introduced us to the problems of the community, the decentralization of management and the stimulation of the owners’ ecosystem.

There was no mechanism to allow this. So this was the starting point, the need for a concrete project that provides a fundamental infrastructure for the brands of the future.

When asked about the need for a native token, Fung said it solves three problems in one project. First, it helps expand the community by making the cost of admission more affordable. The minimum price of NFT may be too high for someone to buy, so they can simply buy a token at a lower price than that and become a member of the community.

For example, the minimum price for BAYC NFT is 88 ETH ($ 209,624.89), while an ApeCoin is only $ 9 at the time of writing. So you can buy several ApeCoins to participate in Yuga Labs projects.