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Déjà Vu for TikTok’s ad business
So far, most public Internet advertising companies have reported their latest round of quarterly earnings — and the picture was pretty bleak. Meta Platforms fell and offered a weak forecast. Snap is slow and doesn’t offer any prediction. YouTube was mostly unchanged and Google was worse than expected. Amazon was ready! And Twitter was… well, it was busy.
But one big kahuna hasn’t announced: privately held ByteDance, which owns TikTok.
https://www.theinformation.com/articles/tiktok-s-ad-business-is-giving-us-deja-vu
