Trademark filings point to the “Reality” branding for Apple’s mixed reality headset

Trademark Statements spotted by Bloomberg suggest that Apple may include “Reality” in the name and trademark of its long-rumored mixed reality headset. Three separate requests show trademarks for “Reality One,” “Reality Pro,” and “Reality Processor” matching the realityOS name that appears in Apple’s code, and a trademark application that potentially refers to the operating system of the headphones.

The filings were not filed by Apple itself, but by a company called Immersive Health Solutions, LLC. Companies like Apple often use fictitious company names when filing for a patent or trademark to keep their plans confidential. But like Bloomberg states that Delaware-based Immersive Health Solutions is registered by Corporation Trust Co. – another shell company that also appears under the realityOS brand name.

In addition to the US, applications have also been filed in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. All three filings mention “virtual and augmented reality headsets, glasses, goggles and smart glasses.” It’s possible that the “Reality One” trademark refers to the name of the handset itself, while the “Reality Pro” indicates a spec-enhanced version that Apple has planned down the line, consistent with the same “Pro” moniker that Apple applies to its higher end devices. Meanwhile, the name “Reality Processor” could hint at the headset’s processor, which is rumored to be an M2 chip.

The apps appeared just over a week before Apple’s “Far Out” event, but it’s unlikely that the mixed reality headset will make an appearance. The headset is rumored to enable both augmented reality (AR) and virtual reality (VR) experiences and games, including VR versions of Apple Maps and FaceTime, and potentially even experiences based on Hollywood movies. Apple’s board of directors was reportedly supposed to test the headphones back in May, but Apple analyst Ming-Chi Kuo predicts they won’t hit the market until January 2023.