As documented by Ewort Atkinson.

I have always thought that money will lead to happiness, but if there is one thing I have learned from my travels, it is that money does not always generate happiness. Sometimes it is better to give up a high-paying job to find your true calling. This is my journey to follow my passion.

I am a digital marketing professional, business owner and instructor who made good money as a manager at a telecommunications company in Jamaica, but I often felt unhappy with my job.

There was a quote that stood out to me the moment I read it. It was from Jim Ron who said, “If you really want to do something, you’ll find a way.” I knew I really wanted to change careers and do something that excited me, so I found a way to pursue the skills I needed online.

This is the story of how I made a 180-degree shift from working part-time in the telecommunications industry to mastering the world of digital marketing, eventually starting my own business and even starting teaching. Simplilearn’s course work in digital marketing, taught by some of today’s industry leaders, provided the spark I needed for this dramatic transformation as a professional.

The challenge: Embrace a whole new domain

I have worked in a number of different jobs at the beginning of my career, most notably a series of management and executive roles at FIMI Investments Jamaica Ltd., where I worked on marketing and sales strategies for the telecommunications company. In 2016, after more than a year as the general manager of the FIMI group, I noticed that the company had a serious and deepening gap in technological skills. To fill this gap, they began recruiting immigrants from abroad who have access to these new technologies.

Looking at FIMI’s trajectory as I considered my own motivations and career goals, I decided to start exploring other possibilities. I already had marketing experience, but I realized that digital marketing is definitely the way of the future. I also found it fascinating and often imagined myself in this role. Although I knew I needed formal training in the latest digital marketing tools and trends, I was unable to find adequate educational resources in Jamaica.

In my efforts to learn about digital marketing, I’ve probably read everything I’ve come across, including Avinash Kaushik’s influential Occam’s Razor digital marketing blog. It so happened that Kaushik is also an instructor for Simplilearn, which he occasionally mentions in his blog. So, I dug a little deeper into the Simplilearn digital marketing courses and saw that they included online live lessons taught by some of the leading experts in the field.

I was fascinated by how rich and exciting an online training program can be, and I knew I had found the right solution I needed to pursue my digital marketing ambitions.

The Simplilearn Solution: Get world-class online digital education

My initial goal was to learn general theories about digital marketing and gain some practical knowledge to complement my marketing experience. However, I was particularly impressed with the quality and experience of the instructors, including the classes taught by Kaushik and the instructor who taught me pay per click (PPC).

The more I learned about digital marketing, the more I wanted to learn. In the end, I received nine certificates from Simplilearn between 2016 and 2017, covering everything from content marketing and conversion optimization to social media and PPC. Completing my coursework while keeping my daily work down was not as difficult as I thought, although I had to make a few sacrifices along the way, such as reducing my free time on the beach and playing basketball with friends, albeit with Covid. -19, I had a little more time in my hands while I was sitting indoors.

However, after completing my term paper and receiving my certificates, I was ready to completely rethink my career.

The results: enjoy a satisfying career and teach others

To say that I had a positive experience with Simplilearn would be an understatement. I easily found a job in digital marketing soon after completing my courses and eventually started my own full-service digital marketing company, Kinson Digital Hub, which hosted six clients in Jamaica, the United States and Canada. My passion for digital marketing continues to grow and I still read everything I can about the latest developments in digital marketing, in addition to attending webinars.

Although I continue to learn something new every day, I also like to share my knowledge and experience with others. So, I started a digital training center to help my Jamaican colleagues learn about digital marketing, and I also became an instructor at two Jamaican universities – digital marketing at North Caribbean University and digital entrepreneurship at Jamaica University of Technology.

When I first embraced digital marketing, there was very little information about digital marketing, but now the domain is thriving in Jamaica. Now, my long-term career goals include scaling my business to provide 360-degree digital marketing services and becoming Avinash [Kaushik] from the Caribbean. ”

My advice to other professionals is to strive for greatness by accepting lifelong learning and regularly upgrading your skills. Simplilearn not only helped me gain knowledge and increase my income, but also created more balance in my life. My achievements are proof of the importance of following your passions, instead of just sinning on the side of knowledge.

Do you want to master the basic disciplines of digital marketing? Check out the Digital Marketing Specialist course now!

Follow your true calling and get certified today

Whether you need to improve and update the latest skills in your current profession or want to chart a whole new path, world-class education in the latest technologies and business trends is available wherever there is an internet connection. Simplilearn’s unique blended learning approach combines instructor-led live lessons with practical projects and self-directed lessons for effective learning. Learn about Simplilearn’s many offerings, starting with the basics of digital marketing, the Master’s program in Digital Marketing and the Postgraduate Program in Digital Marketing in partnership with Purdue University, and get on the right track today.

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