Twitter plans to roll out its updated Verified program next Friday with manual authentication and different colored checkmarks for different types of users, Elon Musk said tweeted. “Gold check for companies, gray check for government, blue for individuals (celebrities or not) and all verified accounts will be manually authenticated before the check is activated,” he said.
musk stated earlier which Twitter is “likely to use [a] different color verification for organizations than for individuals.” However, this is the first time he has revealed what those colors are likely to be. It is unclear whether all verified users, including government and industry, will have to pay a fee for Twitter Blue from $8 per month.
In a follow-up tweet, Musk added that “individuals may have a secondary small logo indicating that they belong to an organization if they are verified as such by that organization.” However, all individual users will have the same blue “like [the] the boundary of what constitutes ‘remarkable’ is otherwise too subjective,” he said.
Musk initially launched his new verification program with the idea that anyone who joined Twitter Blue for $8 a month would receive a blue tick. As many predicted, however, the system quickly turned into a goat rodeo due to account impersonation and was shut down after just 48 hours. In one case, an Eli Lilly knockoff tweeted that “insulin is now free,” forcing the company to apologize for the tweet. Another Eli Lilly impersonator then apologized for the apology.
Musk initially said the revised Verified program would launch on November 29, but his latest tweet puts the date on December 2.
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