noise retained its second place for the second consecutive quarter with growth of 214% on an annual basis, led by numerous sales events and the introduction of a new model in the cheap VS series

of India TWS Published market (True wireless headphones). 66% growth on an annual basis in the first quarter of 2022, according to a report by Counterpoint Research.

According to the report, the growth is due to the strong value proposition offered by local brands to overshadow Chinese suppliers. In addition, the aggressive approval of celebrities and local production helped increase demand in this segment.

Senior research analyst Anshika Jain said: “Indian brand shipments more than doubled in the first quarter of 2022 to reach a 72% share across India TWS market. The first four positions were occupied by Indian-based brands, which accounted for more than half of the total TWS market. Indian brands have been very fast in terms of upgrading their product portfolio. They released some of their new models with the most popular ANC function. Indian brands place more emphasis on targeting the lower price range (less than INR 2,000 or $ 26) and building partnerships to offer their devices.

boA led the market for the seventh consecutive quarter with 98% year-on-year growth in the first quarter of 2022, driven by new releases, numerous celebrity approvals and discount offers.

noise retained its second place for the second consecutive quarter with growth of 214% on an annual basis, driven by numerous sales events and the introduction of a new model in the cheap VS series.

Boult Audio reached its highest share ever of 7% with a growth of 266% on an annual basis. PTron rose to fourth place with a 5% share, driven by its strong presence in the entry-level price range (less than 1000 INR or $ 13). realme took fifth place in the ranking of the top five TWS brands with a 4% share.

“In addition, there is a growing focus on local production, leading to an overall annual decline of 19% in ASP in the first quarter of 2022. Local production was 14% this quarter with 113% QoQ growth. We expect the brands to become aggressive in the second half of this year to present devices made in India. BoA is expected to produce more than half of its total portfolio locally over the next period. Other top players such as Noise and realme are expected to launch locally produced devices in the first half of 2022, “she added.

Senior analyst Liz Lee said: “The premium segment (more than INR 5,000 or $ 65) recorded 53% growth on an annual basis in the first quarter of 2022, led by Apple, Samsung and Sony. Apple and Samsung’s deliveries have been driven by their loyal customers, sophisticated product portfolios and growing smartphone ecosystems. Sony was the fastest growing brand in the premium segment, updating its portfolio with two new devices. In terms of models, Samsung Galaxy Buds 2, Sony WF-C500, Nothing Ear 1, Apple Airpods Pro and Airpods 3rd The generation was the best TWS devices in the premium segment. “

https://www.electronicsb2b.com/headlines/india-tws-shipments-witness-66-percent-yoy-growth-in-q1-2022-report/

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