As the world emerges from the pandemic, Focuswright Gross travel reservations are projected to continue to increase over the next few years, approaching $ 1.5 trillion in 2024 – almost equivalent to 2019 levels.

In the land transport category, rail is a sector driven by steady growth, with Phocuswright predicting that reserves will grow from $ 131 billion this year to $ 151 billion in 2023 and $ 161 billion in 2024.

This growth is, of course, due in part to increased consumer awareness of climate change and the growing desire to choose transport that has as little impact on the environment as possible.

According to the Focusright report, Sustainability in European travel 2021more than two in three passengers in France, Germany, Italy, Spain and the United Kingdom say they are likely to fly less to reduce their carbon footprint.

In particular for rail, more than one in three passengers in Spain, Italy and France and about three in 10 in the UK and Germany intend to use rail more often for future travel. The intention is most pronounced among younger passengers between the ages of 18 and 34, with about 44% on average saying they plan to travel by train next year.

As rail is gaining attention from passengers, the industry is working to simplify the complexity that has traditionally been associated with planning and booking a train journey.

Train line is one of the companies in the companies that work to digitize and integrate the experience – so traveling by train is an easy and obvious option as consumers make travel decisions.

In October, Trainline announced integration with Google Maps, which allows users to click on the map to buy train tickets through Trainline.

The connection came just months after Trainline hired chief technology officer Milena Nikolic, who was joined by Google, where she was engineering director.

In the latest online event on PhocusWire Pulse: Green Light for Land Transport, Nikolic discussed his priorities for Trainline, the importance of personalizing and optimizing the “moment for the individual” experience, and why the railway sector should focus on being wherever travels. decisions are made “compared to waiting for passengers to find it themselves.

The full interview with Mitra Sorels of PhocusWire is included below …

PhocusWire Pulse: digital, data and distribution

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