Warner Bros. Discovery will soon be running a massive sports programming platform for the United Kingdom and Ireland. The combined company WarnerMedia and Discovery already owns the Eurosport network, and now also makes BT Sport its wholly owned subsidiary. This joint venture will combine Eurosport and BT sports programs, which include UEFA leagues, the Premier League, the Premiership Rugby, the UFC, the Olympic Games, Grand Slam tennis tournaments such as the Australian Open and Roland-Garros, as well as cycling tours such as the Tour de France.

The DAZN sports streaming service was on the threshold of acquisition BT Sport for $ 800 million back in February, but BT Group eventually decided to start a 50:50 joint venture with Warner Bros. Discovery. Initially, Eurosport and BT Sport will keep separate brands, but in the future they will be united under one brand. BT Group will receive £ 93 million ($ 113.3 million) within three years of completing the transaction and up to £ 540 million ($ 658 million) in additional payments based on how the business performs during the profit period.

While the joint venture is set to become a mass competition for Sky Sports, it will enter into a new agreement with Sky to distribute their combined sports programs after 2030. BT TV and BT Sport subscribers will also have access to Discovery + streaming. a service that serves as a home for live videos and at the request of Eurosport in the United Kingdom and Ireland.

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