HERE E. If you’ve been looking forward to NFT arriving on Instagram, the time has come.

You can share NFT in your feed, stories and messages. But for now, you must be in the United States and be one of the “handful of creators and collectors” chosen by Instagram to use the feature. So much for decentralization, huh?

Instagram CEO Adam Moseri said in a video that you will be able to see NFT labeled “digital collectibles”. If you touch it, you will see details such as the description of the NFT, the name of the creator and owner.

At the beginning of this test, Instagram will support collectibles carved into the Ethereum and Polygon blockchain, with support for Flow and Solana coming later. Initially, Instagram will support MetaMast, Rainbow and Trust Wallet, and later will add support for Coinbase, Dapper and Phantom.

Moseri said you don’t have to pay any fees to share NFT. He also acknowledged that Instagram is a centralized platform, so he wants to learn from the community about sharing trust and power.

Unlike Twitter’s experiment to allow its subscribers to set NFT as profile pictures, Instagram has no paying users. So he had to choose the creators who could use the feature, but that didn’t seem like the best way to “distribute trust.”

Meta’s ambitions go beyond simply sharing NFT

Meta’s announcement had the main theme that the company thinks about NFT, in addition to sharing them in shows.

Moseri said the creators’ economy is important to Instagram and one of the challenges facing the industry is to help creators make money. Maybe we’ll see Instagram support sales of digital collectibles in the future.

There are several indicators for this. Mobile developer Alessandro Paluzzi has tweeted several times about testing digital collectibles on Instagram and several of these screenshots also hint at a bidding process.

Last night, app spy Jane Manchun Wong tweeted about the OpenSea NFT market, which is working on an “connect to Instagram” button. This can be used for sales or even for promotional purposes for artists.

News of more than the company’s NFT ambitions comes from video posted by Mark Zuckerberg on Facebook. A clip from his conversation with YouTuber Tom Bilyeu suggests that the company also wants to bring NFTs to Facebook.

What’s more, it’s also exploring the creation of augmented reality NFT with its Spark AR technology, so you can “put digital art in physical spaces.”

Deleted thread with tweets from CEO of Facebook also hinted at the use of NFT in the metaverse to share digital goods and experiences.

Meta has just started NFT and has already announced that it has higher ambitions than Twitter.

But as we noted in our story in March, the space is full of fraud and theft. So it is important for the company to protect creators and collectors from hacks and derivative art projects by creating security and education tools about NFT.

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