Apple’s recently launched iPhone 15 boasts a starting storage capacity of 128GB. Although this may seem sufficient at first glance, it is important to consider the impact of pre-installed applications and the ever-increasing size of multimedia files. Apple itself seems conflicted on this point. Their latest video an iPhone 15 ad highlights its ability to store “a lot of photos.” Ostensibly aimed at users with extensive photo libraries. However, 128GB may not be enough for such users, especially considering the increasing resolution and detail of modern smartphone photography.

The iPhone 15 storage problem: 128GB enough in the era of the cloud?

The ad itself is undeniably well-produced, but the focus on the base model’s storage capacity raises questions. Wouldn’t promoting the 1TB iPhone 15 Pro or Pro Max be a more effective way to showcase the device’s storage capabilities? Highlighting storage on the base model feels like a missed opportunity, especially in an era where cloud storage is readily available.

Gizchina News of the week

The question remains: is 128GB really enough for today’s users? Although cloud storage offers a potential solution, it introduces additional considerations such as subscription costs and potential connectivity limitations. For users who rely heavily on offline storage or prefer to maintain a comprehensive local library, 128GB can quickly become a limitation.

Ultimately, the debate over “enough” storage depends on individual usage patterns. Casual users with limited photo libraries or a desire to use cloud storage may find 128GB perfectly adequate. However, power users with extensive photo and video collections, or those who prioritize offline storage, may find themselves yearning for higher capacity. Perhaps a more nuanced approach from Apple—acknowledging the limitations of the base model while highlighting the storage strengths of higher-end models—would better cater to this diverse range of user needs.

Rebuttal: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can view our editorial guidelines and learn how we use affiliate links.

Apple: The 128GB iPhone 15 is a lot of storage