OnePlus removes TV, monitor categories from India website, signals potential recall

OnePlus may have decided to stop manufacturing and selling TVs and monitors in India. The Chinese brand, owned by BBK Electronics, has removed the TV and display categories from its website in India, hinting at a potential change in business strategy. OnePlus entered the TV category in 2019 by launching the OnePlus TV Q1 series. Over the years, it has launched numerous affordable and mid-range smart TV models in the country. OnePlus is yet to share an official statement regarding its exit from the TV and display business in India.

OnePlus has silent removed the TV and Display sections of the official Indian website, indicating a potential exit from the TV market in the country. The TVs & Displays microsite is currently showing a 404 error page.

So far, OnePlus has not announced its exit from the smart TV market in India. Gadgets 360 has reached out to the brand for comment on the matter and will update the story once we hear back.

OnePlus entered the smart TV market in India in 2019 with the OnePlus TV Q1 series. Since then, the company has released several models in different price ranges. However, OnePlus hasn’t launched any new TV models since last year. Meanwhile, the company only has two models – the OnePlus X 27-inch and the OnePlus E 24-inch – in its monitor portfolio. Another BBK electronics subsidiary Realme has also reportedly stopped manufacturing and selling its smart TVs in India.

The brand is a leading player in the smartphone market in India. According to Counterpoint Research’s Monthly India Smartphone Tracker, OnePlus is the fastest growing brand in India smartphone market in the second quarter of 2023, up 68 percent year-on-year. The company started its journey in 2024 with the launch of OnePlus 12 and OnePlus 12R in January. The OnePlus Nord CE 4 has been confirmed to go official on April 1st.