Apple said it is close to a deal with OpenAI to put ChatGPT on the iPhone

Apple Inc. has struck a deal with OpenAI to use the startup’s technology on the iPhone, part of a broader push to bring artificial intelligence features to its devices, according to people familiar with the matter.

The two sides have finalized terms of an agreement to use ChatGPT features in Apple’s iOS 18, the next iPhone operating system, the people said, speaking on condition of anonymity because the situation is private. Apple has also held talks with Alphabet Inc’s Google. to license this company’s Gemini chatbot. These discussions have not led to an agreement, but are ongoing.

The agreement with OpenAI will allow Apple to offer a popular chatbot as part of a wave of new AI features it plans to announce next month. Bloomberg reported in April that discussions with OpenAI had intensified. However, there is no guarantee that an agreement will be announced soon.

Representatives for Apple, OpenAI and Google declined to comment.

Apple plans to make a splash in the world of artificial intelligence in June when it holds its annual Worldwide Developers Conference. As part of the push, the company will run some of its upcoming AI functions through data centers equipped with its own internal processors, Bloomberg reported.

Apple CEO Tim Cook said last year that he personally uses OpenAI’s ChatGPT, but added that there are “a number of issues that need to be sorted out”. He promised that new AI features will come to Apple products on a “very thoughtful basis.”

During Apple’s earnings conference call last week, he argued that Apple will have an edge in AI.

“We believe in the transformative power and promise of AI, and we believe we have strengths that will set us apart in this new era, including Apple’s unique combination of seamless integration of hardware, software and services,” Cook said on the earnings call .

© 2024 Bloomberg LP

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