Google bans ads promoting websites and apps that generate deep fake porn

Google has updated its inappropriate content policy to include language that expressly prohibits advertisers from promoting websites and services that generate fake pornography. While the company already has strong restrictions on ads that include certain types of sexual content, this update leaves no doubt that promoting “synthetic content that has been altered or generated to be sexually explicit or contain nudity” is in violation of its rules.

Any advertiser promoting sites or apps that generate deepfake porn, that show instructions on how to create deepfake porn, and that endorse or compare different deepfake porn services will be suspended without warning. They will no longer be able to publish their ads on Google either. The company will begin enforcing this policy on May 30 and is giving advertisers the opportunity to remove any ad that violates the new policy. Like 404 Media notes, the rise of deep spoofing technologies has led to a growing number of ads promoting tools that are specifically targeted at users who want to create sexually explicit material. Some of these tools reportedly even pretend to be useful services in order to be listed on the Apple App Store and Google Play Store, but this is masked on social media where they promote their ability to generate manipulated porn.

However, Google has already started banning services that create sexually explicit deepfakes in shopping ads. Similar to its upcoming broader policy, the company has banned shopping ads for services that “generate, distribute, or host synthetic sexually explicit content or synthetic content that contains nudity.” These include deep fake porn tutorials and pages that advertise porn generators. deep fake porn.