OpenAI and Reddit announced a partnership Thursday that will allow OpenAI to bring Reddit discussions to ChatGPT and Reddit to provide AI-powered features to its users. The partnership will “enable OpenAI tools to better understand and display Reddit content, particularly on recent topics,” both companies said in . As part of the agreement, OpenAI will also become an advertising partner of Reddit, meaning it will run ads on the platform.

The deal is similar to the one Reddit made in February, which is worth $60 million. A Reddit spokesperson declined to disclose the terms of the deal with OpenAI to Engadget, and OpenAI did not respond to a request for comment.

OpenAI is increasingly forming partnerships with publishers to obtain data to continue training its AI models. In just the last few weeks, the company has Financial Times and Point Meredith. Last year, also with the German publisher Axel Springer, he trained his models on news from A politician and Business Insider in the USA and Bild and Die Welt in Germany.

Under the new agreement, OpenAI will gain access to Reddit’s data API, which the company said will provide it with “structured and unique real-time content from Reddit.” It’s unclear what AI-powered features Reddit will build into its platform as a result of the partnership. A Reddit spokesperson declined to comment.

Last year, gaining access to Reddit’s data, a rich source of real-time, human-generated and often high-quality information, became a contentious issue after the company announced it would start charging developers to use its API. As a result, dozens of third-party Reddit clients were forced to do so, and thousands of subreddits disappeared in protest. At the time, Reddit stood by its position and that big AI companies were deleting its data without payment. Since then, Reddit has monetized its data by making such deals with Google and OpenAI, whose progress in training their AI models depends on access to it.