Yours cable the streaming bill may become more expensive again. It has been reported that Warner Bros. Discovery (WBD) plans another price increase for . did not disclose how much WBD is expected to increase subscription by. The cheapest ad-free plan is currently $16 per month after a $1 increase. WBD is said to be aiming for $1 billion in profits from Max and Discovery+ next year.

We may find out about any Max price hike as early as Thursday. WBD will then report its earnings for the first three months of the year.

A price increase may be on the way as part of WBD’s seemingly endless drive to cut costs. More layoffs may be planned as part of this. Over the past year, the company has fired over 2,000 people and liquidated their positions.

Very soon after WBD’s creation in 2022 following a dispute between WarnerMedia and Discovery, CEO David Zazlav went into extreme cost-cutting mode as the company was saddled with more than $50 billion in debt. The company quickly , , , from Max and shelved completed or nearly completed films in favor of tax breaks.

Zazlav has reduced WBD’s debt by about $10 billion so far, according to Bloomberg. However, its decisions have angered creators and many fans, such as those who are demanding that the company release the highly regarded live-action Looney Tunes movie rather than canning it for a tax deduction.

accidentally Diversity on Wednesday published a list of for 2023. Zazlav’s compensation is said to have jumped 26.5 percent to $49.7 million. That’s about 290 times the average earnings of a WBD employee.