Long-form videos will soon be available on smart TVs, billionaire Elon Musk said, after Fortune magazine reported that social network X plans to launch a TV app next week for Amazon and Samsung users.

The platform launched an early version of video and audio calling for some users last October, after Musk said he planned to turn it into a super app offering services from messaging to peer-to-peer payments.

“Expect soon,” Musk said in a brief X response to a user’s post that the platform’s long-form videos could be viewed directly on smart TVs.

Fortune previously said the app could look similar to the TV app offered by Google’s Youtube. It cited an unidentified source as saying that Musk is set on competing with YouTube.

X did not immediately respond to a Reuters request for further details on the application.

In its quest to become a “video-first platform,” X is building partnerships with the likes of former Fox commentator Tucker Carlson and former CNN anchor Don Lemon.

The platform, which has struggled to retain advertisers amid controversy since Musk bought it in 2022, said last month it would allow advertisers to run video ads to certain content creators.

© Thomson Reuters 2024

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