HBO Max will soon be just Max in most of Europe

Just as Warner Bros. Discovery (WBD). HBO Max to just Max in Europe, adding Discovery+ content and live sports in the process. Max will be available for the first time on the continent in Scandinavia, Iberia and Central and Eastern Europe on May 21. Shortly after, it will appear in Poland, the Netherlands, France and Belgium (curiously, the streaming service will still be called HBO Max in the Netherlands and Belgium, even though it includes Discovery and sports content there).

This will be the first time WBD’s streaming service will be available in France and Belgium, and the first new territories for the platform in more than two years. Overall, Max will soon be available in 25 European countries and 65 countries and territories globally as it aims to compete with the global reach of .

In countries where Max is available in Europe, it will be the only place viewers can watch every moment of the 2024 Paris Olympics (Peacock is streaming from the event in the US). The Olympics will be available on all Max subscription plans on the continent.

As in the US, Max will be in Europe. There will be an ad-supported basic plan in select countries and a standard plan, with the option to stream on two devices simultaneously in Full HD resolution and up to 30 downloads for offline viewing. The premium plan offers 4K streaming with Dolby Atmos on up to four devices at once and up to 100 downloads for offline viewing. Prices will vary by country.

There will be a sports supplement that includes Grand Slam tennis, cycling Grand Tours, 24 Hours of Le Mans, live broadcasts on linear networks Eurosport 1 and Eurosport 2 and much more. Max will also offer live linear networks in some countries on select plans, including CNN International in France and Poland.

In many cases, HBO Max will automatically update to Max, although some users will be prompted to download the new Max app. Current HBO Max subscribers will keep their profiles and watch history after the switch. Eurosport and Discovery+ subscribers will receive details on how to sign up for Max.

Meanwhile, WBD revealed that the second season of Game of Thrones spin-off The house of the dragon comes to HBO and Max in the US on June 16, and the following day in Europe. The company also released a pair of “dueling” trailers for the season, which show the story from the perspective of the Green and Black Councils, respectively.