Instagram testing support for cross-posting images in threads: Report

Threads — Meta’s microblogging service that competes with X (formerly Twitter) — may add support for cross-posting content from Instagram. According to a report, some accounts have been updated with an option to post an image to Instagram while also uploading it to Threads — the company previously tested similar functionality for the Facebook app. The feature is currently being tested with some users and currently only image cross-posting is supported. The company may eventually roll out the feature to all users.

TechCrunch reports that some Instagram users now have an option to cross-post to Threads in the form of a toggle. Users will need to opt-in to use the feature, and it’s currently unclear if the switch will remain enabled for future releases. As the cross-posting option is currently in testing, not all users will have access to the feature — it is not yet enabled on Gadgets 360 employee accounts.

As it stands, Instagram users who have access to the cross-post feature can only share images in Threads. Reel sharing is currently not supported, according to the report. This means that you will have to manually upload your vertical videos to Threads, even if the cross-posting option is enabled for your Instagram account.

According to the post, cross-posting an image from Instagram will automatically use the caption as the text for the Threads post. However, users may recall that Threads does not offer support for hashtags with the hash (#) symbol like Instagram, so Threads will reportedly remove hashtags in cross-posted text.

Instagram users can currently cross-post content and stories to their Facebook accounts by enabling a switch on their account. When the option to simultaneously share images in Threads is enabled, it will likely offer the same functionality as Facebook’s cross-posting tool, a feature that remains to be included. according to the report.