OpenAI plans to announce its artificial intelligence-based search product on Monday, according to two sources familiar with the matter, raising the stakes in its competition with search king Google.

The announcement date, although subject to change, has not been previously announced. Bloomberg and The Information reported that Microsoft-backed OpenAI is working on a search product that could potentially compete with Alphabet’s Google and Perplexity, a well-funded artificial intelligence search startup.

OpenAI declined to comment.

The announcement could be timed a day before the start of Google’s annual I/O conference on Tuesday, where the tech giant is expected to unveil a host of AI-related products.

OpenAI’s search product is an extension of its flagship ChatGPT product and allows ChatGPT to extract direct information from the web and include citations, according to Bloomberg. ChatGPT is OpenAI’s chatbot product that uses the company’s cutting-edge AI models to generate human responses to text prompts.

Industry watchers have long touted ChatGPT as an alternative to gathering online information, even though it struggles with providing accurate, real-time information from the web. OpenAI previously gave it integration with Microsoft’s Bing for paid subscribers. Meanwhile, Google announced generative AI features for its own engine of the same name.

Startup Perplexity, valued at $1 billion, was founded by a former OpenAI researcher and gained popularity by providing its own AI search interface that displays citations in results and images as well as text in its answers. It has 10 million monthly active users, according to a January blog post by the startup.

At the time, OpenAI’s ChatGPT product was named the fastest app ever to reach 100 million monthly active users after its launch in late 2022. However, worldwide traffic to ChatGPT’s website has been on a rollercoaster ride over the past year and only now returning to its May 2023 peak, according to analytics firm Similarweb, and the AI ​​company is under pressure to expand its user base.

An earlier attempt to bring updated and real information to ChatGPT, called ChatGPT Plugins, was withdrawn in April, according to a help center post on the OpenAI website.

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