Apple apologizes for its iPad Pro ad that crushed human creativity

Apple apologized for Crush! an ad that sparked a furious reaction among artists, musicians and other creatives. AdAge reports that Apple said the video “missed the mark” and abandoned plans to run the ad on TV. The video shows an array of musical instruments and other instruments of human expression, including guitar, drums, trumpet, amplifiers, turntable, television and more, all mashed up to “All I Ever Need Is You” by Sonny and Cher. The crusher lifts up to reveal the iPad. Tonally you can see how it could be misinterpreted.

Apple is rumored to have more AI tricks planned for its next WWDC, while this new iPad Pro has a chip that boasts plenty of AI power, all with the looming threat of AI for creatives.

But — imagine I’m using my indoor voice here — it’s just an advertisement. However, Apple is such a huge company that it has enormous influence. And everyone is watching.

— Matt Smith

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Bluesky was the spinoff of Twitter.

In a self-serving interview, Twitter founder Jack Dorsey stated that Bluesky was “literally repeating all the mistakes” he made while running Twitter. Dorsey’s complaints seem to boil down to two issues. First, he never intended Bluesky to be an independent company, with its own board and shares and other vestiges of a corporate entity. Instead, his plan was for Twitter — as it was called — to be the first customer to take advantage of the open-source protocol created by Bluesky.

Dorsey also disliked Bluesky’s content moderation format and how it sometimes banned users for things like using racial slurs in their usernames. Much of this is not particularly surprising. If you’ve followed Dorsey’s public comments over the past few years, he’s repeatedly said that Twitter’s “original sin” was being a company tied to advertisers.

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The FDA has issued the highest level of recall for the app.

The US Food and Drug Administration (FDA) has issued a Class I recall for the t:connect mobile app for iOS, which people with diabetes use to monitor and control an insulin pump. The FDA received 224 reports of injuries as of April 15. Insulin pumps, such as the t:slim X2, automatically deliver insulin under the user’s skin at set intervals and when needed. The fault drains excessive energy from the pump, meaning it can shut off without warning and before the user expects it, resulting in insufficient insulin delivery.

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“Mmmmm, I want more corporate synergy!”

That just sounds awful.

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