Audible is testing a new category of book recommendations based on what a user has recently watched on Prime Video. Which, as the name suggests, will show you audiobooks based on what you’re watching on the Amazon-owned service. TechCrunch reports.
The new carousel should appear in mobile and web apps for about half of users who have subscriptions to Amazon Prime Video and Audible. You might see recommendations as straightforward as the book a movie you’ve seen is based on, or titles with storylines or authors that users with similar preferences have liked.
Audible claims that the decision came about due to the increase in the number of users accessing recently released titles such as shows or movies. “There is a natural synergy between TV, film and books, and we see this clearly in how our customers engage with Audible content,” Andy Tsao, chief product and analyst at Audible, said in a statement. The company gives examples such as Reacherwhich came out on Amazon Prime in 2022. Audible claims that listenership of author Lee Child’s books rose by almost 80 percent daily in the two weeks after they were released.
https://www.engadget.com/audible-is-testing-book-recommendations-based-on-your-prime-video-habits-123053133.html?src=rss
